The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews.
But the two professions need each other. And they need to be on the same page.
An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros think they want.