Infographic: A beginner’s guide to live-streaming video

Not sure whether to use Facebook Live or Snapchat? Have no idea what your video will even be about? Don’t fear; this guide will get you going in the right direction.

Facebook Live, Periscope, Snapchat, Meerkat and myriad other live-streaming tools are everywhere these days.

Live-streaming is the latest way organizations are connecting with their customers and employees, and it’s paying off. An infographic from Marketo and Column Five says people are 10 times more likely to comment on a video than on other media formats.

If you’ve been thinking about trying live-streaming but don’t know where to start, check out this infographic. It offers stats on Periscope, Snapchat, Facebook Live and LinkedIn Video, so you can determine which platform is best for your brand, and it reveals other apps that will soon make their debut. (Hint: Keep an eye on Tumblr and YouTube.)

The infographic also lists a few ideas for what to shoot (live interviews, product launches, behind-the-scenes peeks) and technical tips to ensure your video turns out great.

Have you dabbled in live-streaming? Which platform do you prefer, and what are your best tips?

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