Infographic: Bedrock principles of crisis communication

Formulate your plan before a situation goes haywire. To survive intact, make sure your colleagues are aware of your response plan and equipped with approved messaging.

An emerging crisis is the ultimate communication crunch. Will you come through in the clutch, or will you be scalded in a flood of red-hot negativity? To help you beat the heat, Bernstein Crisis Management has posted an infographic offering crisis communication pointers, such as:

There’s also what not to do:

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