Infographic: Bedrock principles of crisis communication

Formulate your plan before a situation goes haywire. To survive intact, make sure your colleagues are aware of your response plan and equipped with approved messaging.

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An emerging crisis is the ultimate communication crunch. Will you come through in the clutch, or will you be scalded in a flood of red-hot negativity? To help you beat the heat, Bernstein Crisis Management has posted an infographic offering crisis communication pointers, such as:

There’s also what not to do:

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