You build communities of loyal fans on Facebook, Twitter, Pinterest and Instagram—but what about LinkedIn?
The professional network can do a lot more than just tell you who has been looking at your profile. It can help establish your company as a thought leader, and attract potential customers or business associates to your brand.
The best way to do this is through a group.
An infographic from Top Dog Social Media explains how you can set up a thriving and engaging LinkedIn group in just 10 steps. Here are a few of them:
1. Choose the right name. Select a name that’s simple, broad and includes keywords that will attract your target audience.
2. Create a custom logo. A professional logo adds credibility to your group and will make it more attractive to potential members.