Infographic: Create a successful LinkedIn group in 10 simple steps

LinkedIn is an ideal place to connect with potential customers and business associates, and the best way to get to know them is through an engaging group.

Ragan Insider Content

You build communities of loyal fans on Facebook, Twitter, Pinterest and Instagram—but what about LinkedIn?

The professional network can do a lot more than just tell you who has been looking at your profile. It can help establish your company as a thought leader, and attract potential customers or business associates to your brand.

The best way to do this is through a group.

An infographic from Top Dog Social Media explains how you can set up a thriving and engaging LinkedIn group in just 10 steps. Here are a few of them:

1. Choose the right name. Select a name that’s simple, broad and includes keywords that will attract your target audience.

2. Create a custom logo. A professional logo adds credibility to your group and will make it more attractive to potential members.

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