Social Media Infographic: Essentials of a perfect blog post What does it take to have a successful blog? Check out this blueprint for some tips before you craft your next post. By Kristin Long@KristinMLongJune 7, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.