Social Media Infographic: How much does social media cost? More than $200,000, it seems for a comprehensive campaign. Do the benefits outweigh the cost? By Roula Amire@chicagocommsMay 23, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.