Infographic: How to make millennials love your brand

If your organization can offer the following customer experiences, it will win major brownie points with the members of Generation Y. (Hint: You must be active online.)

In the U.S., millennials spend $600 billion annually, an infographic from says.

If your organization isn’t catering to that increasingly influential generation, that should be strong motivation to start.

Generation Y has a lot of buying power, and organizations everywhere are competing for the group’s attention and business. The key to winning them over, however, is simple: Be online.

The infographic explains how organizations can provide millennials with top-notch customer experiences, with most revolving around being active on social media and delivering as much information online as possible.

Consider these facts:

  • Eighty-one percent of millennials turn to social media for customer service.
  • Fifty-seven percent of millennials won’t call a company until they’ve looked at its website.
  • Seventy percent of millennials expect a brand’s website to offer self-service features.

Is your organization doing any of these things?

Check out the infographic for more:

(View a larger image.)

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