In the U.S., millennials spend $600 billion annually, an infographic from ProvideSupport.com says.
If your organization isn’t catering to that increasingly influential generation, that should be strong motivation to start.
Generation Y has a lot of buying power, and organizations everywhere are competing for the group’s attention and business. The key to winning them over, however, is simple: Be online.
The infographic explains how organizations can provide millennials with top-notch customer experiences, with most revolving around being active on social media and delivering as much information online as possible.
Consider these facts:
- Eighty-one percent of millennials turn to social media for customer service.
- Fifty-seven percent of millennials won’t call a company until they’ve looked at its website.
- Seventy percent of millennials expect a brand’s website to offer self-service features.
Is your organization doing any of these things?
Check out the infographic for more: