If you’re ignoring video as part of your digital marketing strategy, you might be well behind the competition.
YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them.
It doesn’t take a massive effort to get started on YouTube, and the payoff can be huge.
Just like ranking on the first page in Google’s search results, having a popular YouTube video funnels potentially millions of people in your target audience directly to your doorstep. Regardless of your organization, videos are a must for more connections and conversions.
Here are five takeaways that can help you stand out on the video platform:
1. Optimize your video titles.
Video titles are a crucial factor for determining the search results in which you appear, along with whether viewers decide to click on your video.