Infographic: Internal social media boosts the bottom line

Employees are more likely to buy company stock, refer others for employment, and recommend products and services if they can access social media internally. And those are only a few of the benefits.

You know it’s important for a company to interact with its customers on social media, but should companies connect with employees through internal social media, too?

A study from APCO Worldwide and Gagen McDonald shows they should, and an infographic with the study’s results shows the many ways in which companies can benefit from doing so.

Employees who work at a company with internal social media are:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.