Infographic: Monday is the peak day for retweets

And Wednesday is the top day for self promotion, according to this graphic.

Last fall, the website Information is Beautiful compiled data about tweets and Twitter activity into this infographic, which reveals (among other things):

• Monday is the peak day for retweets; • Wednesday is No. 1 for self promotion; • Only 8 out of 100 tweets is retweet-worthy; • 5 out of 100 Twitter members create 75 percent of the content.

What can PR and marketing pros take away from the infographic? Fleishman-Hillard’s Spike Jones, who shared the graphic on his blog, had this to say about it:

“Twitter is a drop in the bucket of word-of-mouth. You don’t need a Twitter strategy first. You need a STRATEGY first. And maybe Twitter is an extension of that strategy. But never, ever the center.”

Here’s the graphic: Twitter Stats This story first appeared on sister site PRDaily.com.

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