Infographic: Photos that drive the most engagement on Instagram

Did you know that photos that are predominantly blue draw more likes than photos that are red? Read on for more Instagram insights.

What types of photos make you click the like button on Instagram?

Do click like on a photo that’s predominantly blue? Or, do you prefer photos that have a significant amount of texture?

How much background do you prefer to see in an image?

You’ve never pondered any of these questions before, have you? That’s OK. Most of us probably haven’t.

Thankfully, Curalate answered them for us.

Curalate analyzed 8 million Instagram photos and determined what image qualities drive the most engagement. It compiled the results in this infographic.

Here are a few of the findings:

  • Bright images drive 24 percent more likes than dark images.
  • Images that are predominantly blue bring in 24 percent more likes than images that are predominantly red.
  • Images with a high amount of background drive 29 percent more likes than images without.
  • Images with a single dominant color bring in 17 percent more likes than images with multiple dominant colors.

And we couldn’t leave this one out: Duck-face selfies drive 1,112 percent more likes than traditional selfies.

Take a look at the full graphic for more:

(View a larger image.)

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