Visual content is a hot topic these days, and Instagram is a fun and easy way to create it.
However, getting likes, comments and followers on Instagram can be just as challenging as procuring them on other social networks.
To make Instagram engagement a little easier, Dan Zarrella of HubSpot researched what makes people like or comment on Instagram photos. He compiled his results in an infographic, which serves as a formula for the perfect Instagram post.
Some of his findings and recommendations:
Don’t use filters. You may think fancy filters make you look like a professional photographer, but the research shows photos without filters get the most likes.