If you haven’t already experienced it, there will probably come a time in your internal communications career when you’ll want to improve your organization’s culture.
Strong corporate cultures attract bright, new employees and encourage your best ones to stay. They keep companies running smoothly and productively and can even help a brand bounce back from a crisis.
Shifting an organization’s established culture isn’t for the faint of heart, though. A culture is composed of many components (communication, policies, structure and environment, just to name a few), and adjusting each comes with its own set of challenges.