Infographic: The cost of unhappy customers

Fifty-one percent of customers have switched brands due to bad service experiences, and 81 percent of them say the brand could have prevented it. Here are some tips to step up your customer service game.

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No matter who you ask in retail or customer service, they probably have a story about an unhappy customer.

Although we may laugh, rebuke or even sympathize with those angry shoppers, it’s important to remember that they can cause your organization serious harm.

Unhappy customers cost businesses more than $537 trillion a year, an infographic from Vision Critical says.

Fifty-one percent of customers have changed switched businesses due to bad service, and 81 percent of those customers say the businesses could have prevented it.

Additionally, 80 percent of people won’t buy from a business that has negative online reviews, and it takes 10-12 positive reviews to offset just one negative review.

What can you do to keep your customers happy? Here are a few ideas:

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