Infographic: The demographics of the most popular social networks

Not sure whether most of your audience is on Facebook or Instagram? Curious whether your customers like Pinterest? Considering using Reddit? This guide reveals who is spending time on which networks.

Do you ever feel that the internet is drowning in statistics?

There are countless reports and data floating around out there, and navigating through all the numbers can be overwhelming.

Though it’s exciting that we have so much data at our fingertips, communicators are busy. You don’t have time to sift through statistics. You want to know, right now, where those in your audience spend their time online so you can start communicating with them.

That’s where this infographic from Tracx comes in. It clearly lists what types of people are spending time on the most popular social media sites—and that’s it. You don’t have to weed through rankings of the most popular emojis or the most-followed celebrities in Twitter.

Get the lowdown on your audience, and then get on with your job.

Check it out:

(View a larger image.)

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