Hashtags are everywhere.
They’re on Twitter, Instagram, Facebook and Pinterest. They’re even on “Late Night with Jimmy Fallon.”
But hashtags weren’t always so ubiquitous.
An infographic from Offerpop takes a look at the history of hashtags, and how they can benefit brands today.
A brief history
Hashtags were first proposed for Twitter in August 2007, but Twitter didn’t officially embrace them until July 2009.
Audi premiered the first Super Bowl with a hashtag in January 2011. By January 2013, half of all Super Bowl commercials included a hashtag.
In November 2013, Twitter filed its IPO, proving the power of the hashtag.
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Today, tweets that contain hashtags are 55 percent more likely to be retweeted than tweets that don’t, and more than 70 percent of people uses hashtags on mobile devices.
Check out the graphic for more: