According to a data-driven infographic compiled by Bananatag—which analyzed the fate of 26 million internal emails—perhaps not. For better open rates and more engagement, consider the following before your next inbox blast:
Bananatag found that average employees receive six internal emails per month. Engagement varies by industry (such as health care, which tends to produce low engagement figures), but the infographic states an overall open rate of 79 percent and a click rate of just 15 percent. In other words, your colleagues are probably seeing those messages, but most are not clicking.
List size is a factor here as well. The larger the email distribution list, the lower the engagement rate. Companies with lists of more than 5,000 employees saw paltry open and click rates.