Social Media Infographic: What happens to your brain when you use social media In the past three years, our collective attention span has become shorter than that of a goldfish. What do you think: Is it time to cut back on social media? By Kristin Long@KristinMLongAug. 22, 2014 SHARE Ragan Insider Premium Content In 2000, a person’s average attention span was 12 seconds. In 2013, that dwindled down to 8 seconds. Here’s the humbling part: The attention span of a goldfish is 9 seconds. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.