Infographic: What your organization’s font choices say about your brand

We know color influences a customer’s decision to buy, but it turns out typography does, too.

Yes, the fonts you use on your website and in your logo can help persuade—or dissuade—someone to do business with you, an infographic from RCM Website Design says.

According to the infographic, here’s how people tend to view certain fonts:

Serif fonts: These fonts are best for print, and are considered warm, old, expensive and beautiful.