An infographic from Mediatoolkit offers a stark reminder about the serious impact corporate social responsibility has on recruiting, retention and employee engagement. Citing research from Cone Communications, the piece states:
Up to 64 percent of millennials won’t take a job if a company doesn’t have strong CSR practices, and up to 75 percent would take a pay cut to work for a responsible company.
Cone’s study of millennial workers also found:
What does that mean for employers? If you want to attract younger workers—and keep them around—you must infuse your culture with a sense of purpose, virtue and social responsibility.
That’s not to say you do so at the expense of revenue, however. As the infographic states, CSR isn’t about “turning down profits.” To the contrary, steeping your brand in compassion, decency and integrity can significantly improve your bottom line.