Inside look: Coke’s ‘Happiness Machine’ garners 1.5M views Viral video uses unscripted format, but creative team carefully plans process and visuals. By Christine KentFeb. 23, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.