Inside Southwest Airlines: Four keys to cultural nirvana The airline’s top execs reveal how their corporate culture and creative communication inspires employees—and the envy of fellow communicators. By David MurrayOct. 21, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.