Inside the PR campaigns that won the 2012 PR Daily Awards

In-depth analyses of why and how the winners triumphed.


How did our judges settle on the winners of the 2012 Ragan/Factiva PR Daily Awards?

In more than one category, the decision came down to a hair’s breadth of difference between several competitors.

Now you can read the stories behind the winning the campaigns—including why they won their respective categories—in a Special Edition of PR Daily.

When you read our accounts of the amazing resourcefulness and remarkable imagination of these campaigns, you’ll be surprised that we’re asking our judges to repeat the task of choosing just one winner in each category in 2013.

To all the entrants: Your willingness to undergo a searching examination of your best PR ideas evoked kudos from the experts who reviewed the several hundred entries.

Thanks to everyone who took part in the awards—and thanks for being part of the PR Daily community. Now sit back and read why these winners finished at the head of a tight pack.

Click here for the Special Edition.

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