‘Insight’ into a great employee publication

Allied Insurance’s internal magazine, InSight, thrives on writer-designer collaboration.

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Allied Insurance’s internal magazine, Insight, thrives on writer-designer collaboration

Company: Allied Insurance, a subsidiary of Nationwide Mutual Insurance Company

First issue published: 1960s

Circulation: 6,800 (3,200 readers are Allied associates, while 3,400 are support staff including IT and HR departments.)

Format: Four-color, eight-page monthly tabloid

Size of editorial staff: Three writers, one photographer, one designer, three other department members (All have responsibilities beyond the publication.)

Editor: Lori Krogman

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