Instagram for business: 5 rules to follow

Taking pictures of your products with the app can be fun, but don’t forget you’re using it to connect with fans. Keep these pointers in mind.

Here are five simple rules to keep in mind when you use Instagram:

1. Find interesting ways to capture your products and services.

Nobody wants to see bland, generic photos of your products. That’s boring. Instagram is all about finding unique ways to tell a story through your photos.

For example, Starbucks uses Instagram to show photos of real people enjoying Starbucks coffee in everyday settings. Every photo is an interesting story, and it shows how the customer interacts with the product.

Find interesting ways to capture your products and services so people can get a deeper understanding of them and form a bond with them. You can even encourage users to take photos with your products and tag you.

2. Don’t overload your followers’ feeds.

Instagram isn’t like Twitter where the conversation moves at real-life speed. On Instagram, you can’t post 10 photos in the span of a few minutes without clogging your followers’ feeds, annoying them, and looking like a spammer. Space your updates throughout the day so you don’t bombard your followers.

3. Interact with your followers.

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