Instagram opens ads to third-party vendors; Twitter experiments with news

Marketers can now purchase advertisements on the photo-sharing app; they could also benefit from a feature that tracks popular stories on the micro-blogging platform.

Marketers, rejoice: It’s become much easier to put ads on Instagram.

On Tuesday, Instagram officially turned on its Application Programming Interface for advertising, which enables third-party partners to hook up services that offer Instagram ads and other features to brand managers.

Prior to Instagram’s API, Instragram ads were available only to brand managers who worked with an Instagram sales representative, and they were a costly investment that many smaller organizations couldn’t make.

Using these third-party platforms, marketers and social media pros will soon be able to plan advertising campaigns, monitor activity and promote Instagram content on other online platforms. These actions can now take place on one platform, without the need to switch between Instagram and other tools.

Salesforce has already announced a tailored suite of marketing tools, and Hootsuite unveiled a feature that can help PR and marketing pros schedule content on Instagram.

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