Instagram overhauls analytics and business profiles

If you’ve been disappointed with the social media app’s measurement feature, worry no more. It recently confirmed a platform-wide upgrade. Here’s what you can expect—and when.

Digital marketers love data—and will soon have more of it to track in their Instagram feeds.

It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool.

Later.com reports that the app’s new detailed analytics will provide specific information for businesses and marketers about their posts, followers and “likes.”

A spokesperson for Instagram said that although the function is being tested in some users’ feeds now, a platform-wide rollout “is coming to Instagram in a few months.”

Here are a few highlights of what marketers can expect:

Business profiles

To help brand managers increase their organizations’ presences and promote awareness, Instagram developers are testing three new profile features.

Here’s the gist from Later.com:

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