Instagram unveils new analytics tools for marketers
Around nine months after the photo-sharing service launched an ad program, it has unveiled tools by which to measure how those ads perform.
Instagram is now offering real-time analytics to its marketers and advertisers.
Metrics has been a sticking point for many marketers in deciding whether to launch a paid campaign on the Facebook-owned platform. Instagram launched ads last year, but only now is rolling out tools to measure how those ads perform.
Three new tools will help enhance the way pay-for-play marketers use Instagram.
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