How internal comms drives corporate reputation

The role of the internal communications executive has morphed over the past few years, as those who were once supporting players are now treated as industry leaders.

The past two and a half years have given workers the freedom and flexibility to insist on the kind of workplace in which they want to reside — one in which their employer takes a stand on issues that matter, ensures flexibility for workers and provides two-way channels for continued employee communication.

The world in which top leaders talk and people listen is over. The frontline of today demands a platform to be heard.

The human touch facilitates a two-way channel.

Enter Caitlin Corda, senior consultant at Blue Beyond . Corda explains that the workplace continues to be an important community and  provides two-way interaction because management really hears what employees have to say