Internal comms takeaways from the sports world

Next time you watch pro athletes compete, take in all the different messages exchanged, from set plays to hollered instructions in the heat of the action. Consider these examples and tips.

Athletes say victories start with hard work, practice and training—but what about communication?

It makes a bigger difference than you might think in sports and business alike.

Every sports franchise—like every company—has a distinct communication culture. Some, like the New England Patriots, keep a tight lid on everything: Less is more; no distractions.

This flows from Bill Belichick, their press conference loathing, internet averse head coach, who institutes a severe social media policy for his players. The day you see a Patriots player pop off to a reporter or post something inappropriate online is the day you’ll see him empty his locker.

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