Internal communication 3.0: ‘Workforce citizenship’

Are you prepared for the challenges that await corporate communicators in the not so distant future?

Much has been said about the advent of social media tools heralding the launch of a turbocharged internal communication 2.0, going beyond old-school, top-down communication tools and towards a more empowered, decentralized and fast-moving approach.

Of course, changes in technology often rapidly accelerate larger societal changes—and none are more apparent than the ones that are engulfing the realm of corporate communication:

In essence—corporations are now facing an unprecedented political and activist threat. Traditional, controlled methods of external communication are neither sufficiently potent nor credible to address that threat, and that one viable—and potentially powerful—alternative is to mobilize the internal workforce as an external communication channel

Citizen power, citizen responsibility