Internal communicators are the new influencers

Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers in the spotlight. And just like Thor’s hammer has the power of lightning, IC professionals now have power and influence as trusted advisors to leadership. 

According to the 2022 Edelman Trust Barometer, communication from employers is considered the most trusted source of information. This is a very important role to play as events around the world impact companies and the humans that show up for work every day. Employees are looking to their organization’s to hear the truth about what is going on in the world. They are increasingly concerned with an array of issues, including the overturning of Roe v. Wade, recession, DE&I, energy costs, job security, an ongoing pandemic, crime, war and supply chain issues — to name just a few.