Is a fuzzy definition of PR a case of lousy PR?

The industry needs to brand itself beyond lipstick on the proverbial pig.

Lipstick. Until we collectively do something about it, it’ll be there staring us in the face.

“I reject the characterization of public relations in this book,” wrote Richard Edelman on his blog 6 A.M. “It is degrading and deeply flawed.”

Edelman was referring to a new book by Philip Kotler, “Marketing 3.0,” and he cites several examples from the book including:

“We have observed that many companies undertake socially responsible actions as public relations gestures. Marketing 3.0 is not about companies doing public relations. It is about companies weaving values into their corporate cultures.”

Some employees are ignorant of their corporate values or see them designed only for public relations.”

“In Marketing 3.0, addressing social challenges should not be viewed only as a tool of public relations…on the contrary companies should act as good corporate citizens and address social problems deeply within their business models.”

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