Is C-suite rejection of social media reason for you to quit?

In a world of immediacy, sometimes patience and tenacity do ultimately triumph

Should a communication professional quit if the leader of the business doesn’t buy into or support communication?

Some interesting discussions are happening around this topic on several blogs. (Props to Jon Buscall for the original post and to Nancy Myrland for bringing it to my attention.)

The two bloggers who previously raised the question put it in the context of social media. If a CEO doesn’t “get” social media, should the marketer responsible for social media stick around? A lot of CEOs don’t participate in Facebook or Twitter, or watch YouTube or write blogs. Many are intimidated by social media and perhaps a bit fearful of it. Despite its growth, social media is still a relatively new set of tools for marketing and public relations.