Workplace, Facebook’s emerging business-focused chat platform, recently introduced a multi-company group feature that enables users to include people from other organizations. This represents a major step in Facebook’s effort to become a dominant business communication platform.
Workplace’s multi-company groups feature enables PR and marketing agencies to share drafts, images and videos with clients, who can review and approve content with a “like.” Agencies can create groups for each client or project. Marketers could host their influencers on the forums. Other groups might include suppliers, vendors and partners.
“This will be a game changer for advertising and marketing agencies who need an easier way to work with clients,” predicts Emma Wiltshire, community manager for Social Media Today. Businesses might abandon Facebook groups, because Workplace groups offer more tools and resources for collaboration, Wiltshire says.