Is it OK to fix errors in customer reviews?

A study finds that customers are more likely to believe grammatically correct reviews, even when they’re negative.

Is it ethical to tinker with grammatical and spelling errors in consumer reviews on the Web?

Slate magazine posed the question after an associate professor at New York University found that a well-written review tends to inspire confidence about the product, even if the review is negative.

In other words, Slate argues, if you scan a travel website for hotel reviews, you’re more likely to be drawn to the hotel with the first comment below than the second:

Hotel A: The Wi-Fi was atrocious and I had to pay $20 to watch ESPN, plus the shower lacked the heavy massage setting that I prefer. Room service was late and the minibar had only substandard vodka.

Hotel B: Trenty, classy, understated, quiet and clean. bath towels big and thirsty, robe and slippers were cozee. felt wonderful after a hot showr.

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