Is it ethical to tinker with grammatical and spelling errors in consumer reviews on the Web?
In other words, Slate argues, if you scan a travel website for hotel reviews, you’re more likely to be drawn to the hotel with the first comment below than the second:
Hotel A: The Wi-Fi was atrocious and I had to pay $20 to watch ESPN, plus the shower lacked the heavy massage setting that I prefer. Room service was late and the minibar had only substandard vodka.
Hotel B: Trenty, classy, understated, quiet and clean. bath towels big and thirsty, robe and slippers were cozee. felt wonderful after a hot showr.