PR Is Procter & Gamble in a no-win PR situation? Complaints about potentially carcinogenic chemicals in the company’s Tide detergent are getting increasing media attention. P&G’s keeping the issue at arm’s length. UPDATE. By Matt WilsonMay 1, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.