Is Procter & Gamble in a no-win PR situation?

Complaints about potentially carcinogenic chemicals in the company’s Tide detergent are getting increasing media attention. P&G’s keeping the issue at arm’s length. UPDATE.

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Read this article about an environmental group’s claims that Procter & Gamble’s Tide detergent contains a carcinogen, and you’ll see what amounts to a three-pronged response from the company:

1. The chemical, 1,4 dioxane, is “pretty common in our environment in general,” and can be found in lots of places. The amount in Tide is negligible.

2. The company is in full compliance with labeling laws.

3. The company is working to reduce the amount of the chemical in its products “to put consumers’ minds at ease.”

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