Social Media Is social media simply a bad choice for B2B? Xerox’s CMO remarked that the brand’s promoted tweets haven’t been met with the best reaction and that Pinterest doesn’t work for everyone. The comments got a mixed response. By Matt WilsonMay 3, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.