PR Is there a PR savvy to Trump’s taunts? The GOP frontrunner is often called a bully, but his branding of rivals has been ruthlessly effective. What are the PR lessons? How can labels frame the debate—or your brand? By Russell Working@byworkingMay 17, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.