J.P. Morgan cancels Twitter Q-and-A after hashtag backlash

According to one analysis, two-thirds of the questions that used the #AskJPM hashtag were negative.

JPMorgan Chase doesn’t seem to have done that prior to announcing a Twitter Q-and-A session with one of its top deal makers, Jimmy Lee. J.P. Morgan was an underwriter for Twitter’s initial public offering last week, and the banking giant seemed to be trying to seize the moment. J.P. Morgan teased the session, which would have been Thursday afternoon and used the hashtag #AskJPM, for a week.

What career advice would you ask a leading exec at a global firm? Tweet a Q using #AskJPM. On 11/14 a $JPM leader takes over @JPMorgan

— J.P. Morgan (@jpmorgan) November 7, 2013

It’s a #TwitterTakeover: On 11/14 $JPM Vice Chairman, Jimmy Lee, takes over @JPMorgan to answer questions. Use #AskJPM to tweet a question.

— J.P. Morgan (@jpmorgan) November 11, 2013

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