Social Media Jell-O’s Twitter campaign attempts to make #FML its own The snack-food brand’s new hashtag campaign hijacks the profane abbreviation and turns it into something fun: ‘Fun My Life.’ By Matt WilsonMay 31, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.