Jell-O’s Twitter campaign attempts to make #FML its own

The snack-food brand’s new hashtag campaign hijacks the profane abbreviation and turns it into something fun: ‘Fun My Life.’

Not a brand to be put off by a bad connotation, Jell-O is looking to co-opt the #FML hashtag and make it something new: “fun my life.” The brand has even set up a new website dedicated to co-opting the common Internet phrase.

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The website features tweets – some directed at Jell-O, some not – in which Jell-O offers ways for people who have complaints about their day-to-day activities to make things a little less stressful, along with images of cartoon stress-relievers such as head massagers and board games. Those images aren’t just pictures; they’re verifications that the tweeter actually won a prize pack.

@brandigeorge13 fun solves all. And by fun, we mean a head massager. twitter.com/JELLO/status/3…

— JELL-O (@JELLO) May 30, 2013

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