Job network newsjacks Malaysia Airlines flight disappearance

When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ UPDATE

The disappearance of Malaysia Airlines Flight MH370 is a story that has been front-page news for weeks now as officials continue to struggle to find the missing plane. (The recent revelation that the plane was carrying flammable lithium-ion batteries is a wrinkle that could worsen the crisis for the airline.)

Odds are that quite a few brands have been tempted to connect their marketing emails and tweets to the mystery (and likely tragedy) but thought better of it. At least one brand, the sports job network TeamWork Online, didn’t reach that second step.

Last week, Unmarketing President Scott Stratten tweeted this screenshot of a TeamWork Online email newsletter:

You stay classy @teamworkonline (pic via Reddit) pic.twitter.com/pZU4jlqXli

— Scott Stratten (@unmarketing) March 19, 2014

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