Johnson & Johnson revamps intranet, page views spike

The once little-used site now draws one million page views a year

In just seven months, the information technology division of health-care company Johnson & Johnson saw its intranet evolve from a little-used site to a highly important global IT tool.

Before the project began, Johnson & Johnson’s portal was limited. It had a calendar, directions, stock quotes on Johnson & Johnson, and other useful bits on information; however, people were not using the site.

“It really wasn’t getting us to where we wanted,” said Patty Crowley, portal/e-communications manager of Global IT Communications. “We’re a big company, so a lot of information was spread out all over the place. We didn’t want access to information to be a privilege; we wanted it to be available to everyone.”

The revamped portal, which reaches 4,000 IT employees across 200 countries, aimed to start a two-way conversation between IT employees and management, and it has been highly successful. So successful, in fact, that it drew more than one million page views in a year, Crowley says.