PR Jury’s out over American Airlines’ rebranding efforts Will a new logo, paint job, and website be enough to change public perception about the carrier? The opinions and prognostications vary. By Matt WilsonJan. 21, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.