Social Media Just what is a ‘content counselor’? And does your organization need one? With the explosion of social media, a new breed of consultant is teaching and helping strategize how to better use the Internet. By Russell Working@byworkingMarch 29, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.