Lindsey Nichols had been running a bed and breakfast in Seattle for 22 years when she wondered if a better social media presence might help her through the winter slump.
The trouble is, Pensione Nichols doesn’t have the staff or expertise to sort out how to accomplish that. So she brought in Timothy Thomas Consultants, one of a growing breed of content counselors as businesses seek to make good use of social media.
Part of Thomas’s plan included emailing former guests and encouraging them to post on Facebook their photos of the B&B and its views of Puget Sound. It worked.
“It put heads in my beds,” Nichols says. “Within 20 minutes of sending it out, we were already getting responses.”
A shifting landscape