Any brand participating in social media—and we’ve reached the point where it is nearly every brand—faces the daunting task of creating and cultivating a community on a near-daily basis. With this constant requirement comes the need for a community manager to consistently provide unique and timely content that entertains, informs and engages.
There’s a reason the term “community manager” exists instead of “Facebook page writer.” Social media provides a place where communities of people with common interests can congregate, and it’s up to the community manager to keep those groups alive and flourishing. For a week, it’s no problem. After a month, you’re still doing fine. But what happens after a year? Two years? How can community managers keep their fans engaged over the long haul?
Here are five ways community managers can keep content fresh on Facebook:
1. Reward your fans