Kenneth Cole again turns tragedy into a sales tweet

In 2011, the brand got slammed for a tweet mixing the Egyptian Revolution and sales. It’s playing a similar tune now, this time in regard to the crisis in Syria. UPDATE: Cole posted a video to Instagram in response to the criticism.

For one, that infamous tweet was posted on the door of one of the brand’s New York City stores.

Now, Kenneth Cole has done it again, it seems. Though this latest tweet doesn’t specifically mention the conflict in Syria, it does reference “boots on the ground”—a key phrase associated with the U.S. government’s ongoing debate on whether to use military force there:

“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear

— Kenneth Cole (@KennethCole) September 5, 2013

Twitter predictably went nuts over the tweet, with direct responses such as this one:

@KennethCole no no no

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