KFC grabbed Twitter gold with a subtle joke

The fast-food chain hid a funny reference tucked into its profile, which is now going viral—giving the person responsible kudos, calls for a raise and even a job offer.

Chalk one up to clever—and original—marketing.

On Tuesday, a Twitter user pointed out that KFC’s Twitter account—which has 1.22 million followers—only follows 11 people. The fried chicken chain follows the five members of the Spice Girls and six men named “Herb”—a play on the fast-food chain’s secret recipe:

.@KFC follows 11 people.

Those 11 people? 5 Spice Girls and 6 guys named Herb.

11 Herbs & Spices. I need time to process this.

— Edge (@edgette22) October 19, 2017

For brand managers looking to make a splash online and stand out against a sea of clever (and not-so-clever) marketing messages, this page from KFC’s playbook focused on the long-term digital marketing game.

Twitter users applauded the move, with some calling for KFC’s social media manager to get a raise:

GENIUS.

— shiverner (@scrivener) October 20, 2017

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