KitchenAid apologizes for offensive tweet about Obama’s dead grandmother

An errant tweet sparks social media outrage.

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Shortly after President Obama mentioned his late grandmother, the following tweet appeared on the @KitchenAidUSA Twitter feed:

The tweet was quickly deleted, but not before a swift and fierce backlash against the brand. (At the time, @KitchenAidUSA had about 24,000 followers.)

KitchenAid issued this apology on Twitter:

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