PR Kmart’s juvenile ads strike a nerve The department store chain is relying on bathroom humor to drum up attention. The videos have gone viral, but it doesn’t constitute a brand strategy, experts say. By Matt WilsonMay 31, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.